BT silences users in Phorm debate

First BT ran initial trials of Phorm without user consent. Now it seems the UK Internet service provider has banned its users from even discussing the controversial ad-targeting system on BT forums.

All discussion of the controversial behavioral advertising system was simply removed last week in order to “ensure that the forums remain constructive.”

While the legitimacy of behavioral targeting is still up for debate, BT’s move to banish all customer feedback on the topic seems unjust and ultimately unwise.

Like it or not, we’ve entered into an age of open communication online. To silence customer objections in the face of skepticism and fear only makes it look like BT has something to hide.