Privacy Cops Weekly News Watch

November 15, 2008

A new lawsuit filed against NebuAd brought behavioral targeting into the spotlight again, while talk of a national CTO under Obama gave us hope for some formalized regulation in the years to come. Here’s a round-up of stories we’ve been following this week:

A group of Web users filed a lawsuit against the ad targeting enterprise and the six ISPs that utilized the company’s technology without user consent, leading to speculation that the death of behavioral targeting may be near.

At the NewTeeVee Live conference, Canoe Ventures confirmed that behavioral targeting is still alive and well — at least when it comes to your television. This week, they announced plans for new features that will send targeted advertising to your television.
The Electronic Privacy Information Center (EPIC) and Patient Privacy Rights sent a letter to Google’s Eric Schmidt, suggesting that Google Flu Trends create privacy concerns.

In mobile news, looks like developers of third-party iPhone Applications can now hack Apple’s iTunes App Store. We expect this will be the first of many mobile privacy issues to arise as the Internet moves to the handheld.